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The Arizona Republic
Wednesday, November 4, 1998

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Surgeon's Scottsdale Lift
lets patients dodge extensive work

Baby boomers take liking to procedure

By Janet Cowgill
The Arizona Republic

  SCOTTSDALE -   It's a modern spin to a classic tale.
  A long time ago, a wicked queen looked into her faithful friend - a magic mirror - and asked who was the fairest one of all.

    Mirror, mirror, on the wall
    Who's the fairest of them all?

 
She didn't get the answer that she wanted.
  Fast-forward nearly half a century, to a home in Scottsdale. Plastic surgeon John Gibney looks into his mirror.
  He pulls at his face. He tugs. He doesn't like what he sees.
  "I saw my grandfather looking back at me," he said.
  That was 14 years ago, when Gibney knew that a classic facelift would be more extensive than what he wanted.
  That's when he came up with a new wrinkle for baby boomers, who, like him, wanted to tighten up a sagging neck or drooping eyes.

  "These people don't want to look old, because they don't feel old," said Gibney, 52.
He named the minilift after the city where BMW's,

Dr. John Gibney - Scottsdale Lift Inventor - Aesthetic, Cosmetic, Plastic Surgeon
Gibney consults with his potential patient about the milder version of a face lift. The surgical operation costs $3,000**.

couture, and tummy tucks rule.
  The Scottsdale lift is about two-thirds of a full face lift, Gibney said, and last about four to five years.
  The operation takes about two hours and requires a sedative and local anesthesia.
  Patients can usually resume normal physical activity the next day, Gibney said.
  Ideally, he said, patients get the feeling of a younger and perkier face - for a fraction of the price of a full face lift.
  Patients drop some droop for far less than a full face lift. The $3000** mini-lift won't stretch budgets as much as full lifts, which can run from $5000 to nearly $10,000**.
  The cost doesn't deter Gibney's devotees.

About 75 to 80 percent of his clients are "repeat offenders," he said, patients who come back a few years after their initial surgery to nab another tuck.
  One 84-four-year-old patient has seen Gibney three times.
  "it's made her happy," he said. "People say that they look rested, that they feel better."
  About three months ago, Gibney had the Scottsdale Lift performed on him. Faint red marks near his ears are the only evidence of the surgery, and then only with close inspection.
  He said he looks the age he feels, not the age he is.
  "Age is just a number," he said. "Where you're really young is in your heart."

** Please note these prices reflect 1998 Fees


 

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